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Effect Of Advertising On Children

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... || parents and community with response time on broadcast TV and radio for advertising to children. | || ** Leave Children Alone Act: Bans television advertising aimed at children under 12 years of age. | || ** Advertising to Children Accountability Act: This act helps parents affix individual responsibility for attempts | || advertisers. It makes the Fairness Doctrine apply to all advertising to children under 12 years of age, providing | || deductions, and preferences for advertising aimed at children under 12 years of age. | ...



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Sources list for EFFECT OF ADVERTISING ON CHILDREN:

Tellis, Gerard J. Effective Advertising : Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif.: Sage Publications, 2004.
The Greek Foods Industry

Tellis, Gerard J. Effective Advertising : Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif.: Sage Publications, 2004.
Procter and Gamble (P & G)

Adler, Richard P., Lesser, Gerald, & Meringoff, Laurene. (1981). The Effects of Television Advertising on Children. Lexington, MA: Lexington Books.
The Sociology of Television

Author not given: 2005. "Self-reg: effective, not sexy." Advertising Age, March 25.
Video Advertising

Karrh, J. A., Mckee, K. B., & Pardun, C. J. (2003). Practitioners' Evolving Views on Product Placement Effectiveness. Journal of Advertising Research, 43(2), 138+.
Marketing Strategy: Product, Place, Price and Promotion

 

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