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Multiple Branding

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... this, citizens face the prospect of having multiple cards for multiple locations and service providers, whilst adults, all seven had at least one conviction, four had multiple arrests, two had multiple convictions, and three were Davis, Jody (1998) Multiple perspectives on multiplicity. US: Analytic Press, Journal essay: 156-206 Since support for the overall cultural specificity perspective was found across multiple samples and for multiple 378-379 Davies, Jody Messler, (1988) Multiple perspectives on multiplicity. Psychoanalytic-Dialogues. 1998; Vol 8: 195-206. ...



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Sources list for MULTIPLE BRANDING:

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Temporal, Paul. Lee, K.C. (2001). Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology. John Wiley & Sons.
Tesco

Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding

 

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