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Sponsorship Dissertations

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... MasterCard did agree for three reasons: the price for sponsorship is still much lower than that of the Olympics; audience than the Olympics. The Olympics were associated with "brand clutter" of other sponsorships, so many Despite the great success for World Cup '98, the sponsorship committee demanded even more money for sponsorship renewal. sponsorship. The U.S. region paid more than was agreed upon, even though soccer is not a popular event in the US, programs for school, charitable sponsorships, event (marathons, etc.) sponsorships, web site resources and support, etc. ...



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Sources list for SPONSORSHIP DISSERTATIONS:

IEG. (2001). "IEG sponsorship report." Sponsorship.com, 20 (24): 4-5; From: Kelley & Kowalczyk, (2003), "Cause marketing: Opportunities for assisting exempt organizations and sponsors."
Cause-Related Marketing

Wight, Ian. "Sponsorship on a Small Budget." Presented at the Strategic Sponsorship Conference, February, London. 1991.
Ambush Marketing

"The `Coca-Cola' Brand and Sponsorship" Business 2000: Case Study. Retrieved from [1]http://www.business200 0.ie/cases/cases/case6.htm "The `Coca-Cola' Brand and Sponsorship" Business 2000: Case Study. Retrieved from [1]http://www.business200 0.ie/cases/cases/case6.htm Accessed on 15 January 2005
Marketing Mix

Jones, Tim. "Media Giant's Rally Sponsorship Raises Questions." Chicago Tribune 19 Mar 2003. Final Edition p. 6.
Hidden Politics of Music and Radio

Haley, Eric. "Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising." Journal of Advertising 25.2 (1996): 19+. Questia. 8 Dec. 2004 <http://www.questia.com/>.
The Nike Apparel Company

 

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