Sources list for ZAP'S MARKETING EFFORTS:

Gordon, K. Evolution theory: your customer's tastes are always changing. Question is, Are your marketing efforts doing the same? Entrepreneur, 1 January 2003.
Marketing Communications

Gordon, K. (2003) Evolution theory: your customer's tastes are always changing. Question is, Are your marketing efforts doing the same? Entrepreneur, January 1, p. 1-3.
Operations of K2 Skis

Greenberg, D. (2002). LA international marketing effort. Los Angeles Business Journal.
Global Marketing

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

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